Promotional product launches play an important part in the lifecycle of any product, as they allow a business to introduce a product to the community and media and create a buzz surrounding their brand. Promotional models or hostesses play an important role in many product launches, especially in some industry sectors. Whether it is an individual product launch, a trade show, an exhibition, or an industry seminar, promotional models are often used to introduce products and hand out information to customers and the media.

f you are looking to hire model hostesses (Modelhostess) and promotional models, there are a number of model agencies that specialise in the commercial sector and have access to a range of experienced commercial models. Along with model agencies, there are also some marketing businesses who are able to organise all aspects of an exhibition or product launch, including the provision of models and hostesses.

A promotional model is any person who has been hired especially to create or increase consumer demand for a product or brand. There are a number of ways that this can take place, with different industries and businesses having different needs and expectations from their commercial models. Two of the most famous examples of industries that have been associated with promotional models include the automobile and construction industries. While the use of promotional hostesses is on the decrease, they still play an integral role in the launch of many products and the ongoing marketing of many brands. Along with their role in associating a brand or product with the ideals of beauty and glamour, some promotional hostesses also fulfil a very practical purpose during exhibitions and product launches. Not only do they give out information on various products to customers, they may also act as spokes people and give out promotional items to people passing by.

The commercial modelling industry is a subset of the larger modelling industry, which also includes glamour models, fashion models, and photographic models. Commercial, or promotional models are also sometimes known as hostesses, due to their hostess role at product launches and industry events. Model hostesses can be hired from dedicated commercial model agencies, and also from larger general model agencies with a commercial interest. In some cases, it is even possible to hire models from PR and marketing firms, who may have ongoing deals with specific model agencies who work in the commercial sector.